Event: The Secrets of Success for Brands in the Digital Age
Join HeyHuman on the back of our session at Adweek Europe, as we share how new insights into brand relationships, behavioural economics and neuroscience have reframed the opportunity for marketing, brands and businesses.
Our relationships are changing with brands in the digital age, and we face as many opportunities and challenges. Brands need to behave as ‘human brands’ to react to Generation Impatient’s ‘swipe right, swipe left’ mindset.
The culmination of over 2 years’ thinking, we’ll help you understand the secrets of new brand behaviours and how to build more effective connections between your brands and Generation Impatient, based on our research and client case studies.
You are personally invited to join HeyHuman at our brand inspiration breakfast on July 13th. The event starts at 8.30am and will finish at 10am. Directions to HeyHuman can be found here.
About the speakers:
Neil Davidson – Managing Director and Partner
Neil joined the agency in 2008 having led and launched campaigns, and agencies, across Europe – on the Board at Rainey Kelly Campbell Roalfe/Y&R, as a Director of The Farm and a Managing Partner of Rapp. He established the planning, innovation and data offer, and believes the real opportunities for brands lie in focusing on their own behaviours, as well as those of people they want to connect with.
He has spoken at leading conferences around Europe including Adweek, Social Media Week, Eurobest and ISBA.
Dan Machen – Director of Innovation
With 20 years experience working in creative and planning roles, Dan now leads a dedicated innovation team focused on finding valuable new solutions based on HeyHuman’s behavioural vision and insights.
Dan also speaks and reports back regularly from global tech conferences such as SXSW, Cannes and Silicon Beach to keep people abreast of how to do digital with a human touch.