We’ve Won an MAA Best Award with PG tips!
There’s been more award-winning success for HeyHuman! At the Marketing Agencies Association’s The Best Awards in March, our popular campaign for
PG tips and Comic Relief was named Best Content, as well as being shortlisted
for the Big Idea award. Go us!
“We thought that this was a highly original play on the conventions of the charity fundraising stunt,“ said the MAA judges’ overview. “It unlocked a whole range of content by developing a funny construct featuring the PG Monkey, delivering an extraordinary event in keeping with the Comic Relief spirit. This was nuanced work that resulted in real cultural impact.“
Here’s our Dai proudly brandishing the gong on the night of the awards, which were held in East London’s swanky The Brewery. It was great to know the MAA judges enjoyed Monkey’s Monumental Mission – in which PG tips’ popular mascot climbed The Shard for Red Nose Day – as much as the public did! You can see a brief video of their comments, explaining why they gave us the award here.