Dan Machen at Silicon Beach
Following his talks last year at SXSW, Cannes and CS Presents, HeyHuman’s Head of Innovation, Dan Machen, rounded off a busy 2015 by presenting to an attentive audience at Silicon Beach, held in Bournemouth. Now in its fifth year, the two-day event prides itself on “attracting some of the world’s most eminent thinkers, creators and doers.” So Dan fitted right in!
With a live demonstration of how our brains respond to stimulation from multiple smart devices, Dan shared his insights on ’The Battle for Attention’ – how the Digital Revolution has outstripped our human evolution…
Dan’s colleague Felix Morgan from our sister agency, Brave, was also there, looking at people’s emotional – and anatomical – reactions to different types of advertising. Read about our dynamic duo’s warm reception and everything else that Silicon Beach 2015 had to offer, here.