New Guinness Campaign Kicks Off in Nigeria

To support the brand’s broadcast sponsorship of English Premier League football
in Africa, HeyHuman has created the new ’Every Minute Made of Black’ campaign
for Guinness.

A behaviourally led campaign aimed at securing the first drink on match days,
’Every Minute Made of Black’ gives Guinness drinkers a stake in the game, intensifying their viewing experience – but only with a cold bottle of Guinness
in hand.

Our work encompasses a full ATL inventory, including 30-second TV commercials, on-screen bumper, in-match advertising, radio commercials, outdoor print ads,
in-bar POSM and on-pack promotion.