Golden Oreo launches with a rainbow!

HeyHuman’s big new launch campaign for Golden Oreo is taking commuters to the end of the rainbow…

To launch Mondelēz brand Oreo’s new Golden Oreo biscuits, HeyHuman has developed an experiential campaign that will bring to life the tasty treat’s rainbow-coloured theme, ‘Wonderfilled’.

Designed to reawaken the inner child in all of us, the campaign will be bringing Wonderfilled to life by transforming commuters’ everyday journeys across the nation. So, look out for station staircases that have been transformed into huge rainbow slides – and be sure to have a go!

As well as subverting the routine daily commute – turning it into something really unexpected and fun – we will also, of course, be on hand to offer a treat to everyone, so the commuters of Britain can try new Golden Oreo for themselves. After all, it’s traditional to find gold at the end of a rainbow…

Daniel Kessler, Oreo Brand Manager at Mondelēz International, said: “Often, it’s the little things that can brighten our days… the Wonderfilled campaign has been designed to remind adults how a small thing like an Oreo – and using a little imagination – can brighten their perspective.”