Danone and HeyHuman – News Roundup

As has been widely reported, HeyHuman is now working with Danone Waters, specifically its three brands Volvic, Evian and Badoit across all digital and social campaign work. (Read here how Shots broke the news.)

Now, under the headline Danone Plots Behavioural-led Digital Strategy to Create ‘Meaningful Content’, The Drum has explained how the French-based market leader will be “re-framing its brand challenges and taking a behavioural-led approach”, and is looking to the new partnership with HeyHuman “to drive the strategy that will see… a more insight-driven approach to shift perceptions of its water brands.”

Read the whole article here.