Are FB & Campbell’s Soup Reading Your Mind?

“A host of new companies founded or staffed by brain researchers have some advice for advertisers: Read your customers’ minds. In a world of ever-shrinking attention spans… advertisers are turning to neuroscience to better understand how to steer buyers toward their products,” says Kristen Schweizer in this article from Bloomberg Business that caught our eye.

Schweizer quotes HeyHuman‘s own Head of Innovation, Dan Machen, advocating more simple messages that “deliberately mix conscious recall with unconscious” adding: “We need to think of the recipient’s brain as an already over-clocked and overloaded system.”

Read the entire fascinating article here.